Engage
Social media is around us everywhere today. Websites and applications that enable users to create and share content relevant to industry and specific interests. Some of the most popular social media platforms include Facebook, TikTok, YouTube, Instagram, and Twitter
About
What is Social Media Marketing?
Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.
Scheduled Automation
In Depth Analysis
Targeted Demographics
Speed to Market
Consumer Confidence
Facts
Social Media Facts
Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.
While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social media platform your audience spends their time on.
- Users: 2.2 billion
- Audience: Generation X and millennials
- Industry impact: B2C
- Best for: Brand awareness; advertising
- Users: One billion
- Audience: Primarily millennials
- Industry impact: B2C
- Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising
- Users: 335 billion
- Audience: Primarily millennials
- Industry impact: B2B and B2C
- Best for: Public relations; customer service
- Users: 800 million
- Audience: Primarily Generation Z
- Industry impact: B2C
- Best for: Brand awareness; advertising, User-generated content
- Users: 645 million
- Audience: Baby boomers, Generation X, and millennials
- Industry impact: B2B
- Best for: B2B relationships, business development, and employment marketing
- ising
- Users: 1.9 billion
- Audience: Millennials, closely followed by Generation Z
- Industry impact: B2C
- Best for: Brand awareness; entertainment, and how-to videos
- Users: 300 million
- Audience: Primarily Generation Z
- Industry impact: B2C
- Best for: Brand awareness; advertising
TESTIMONIALS
What People Are Saying
Our online reviews were so negative, it was hard to show people we were truly a changed organization since our management upgrades. Adding Social Media Management to our weekly tasks, and actively engaging with our reviews rewarded us greatly
Since migrating from a physical mailer, to a digital solution, we could extend our reach to our customer base faster. More dynamically targeted to our specific customer needs, based on geographic area, as well as historic service offerings, and demographic information.